The average American consumes double the amount of alcoholic drinks over the holidays than any other time of year, according to new research.
The statistic emerged in a new study of 2,000 Americans exploring how much more social we are over the time between Thanksgiving and New Years than normal and found that the average American will drink 100 percent more when holiday season sets in.
The average respondent drinks four alcoholic drinks per week but see their drinks consumption double to eight drinks a week during the festive period.
The survey, conducted by OnePoll on behalf of the smart supplement company Morning Recovery, also revealed that consumption naturally correlates with how often we’re going out, as the average American polled will attend three times more social functions and parties, too.
The holiday season brings out our most social selves, as 69 percent of those surveyed agreed they’re more likely to be socializing during this time of year.
According to the results, in a normal, non-holiday week, the average American surveyed will attend just one social event, but when the holidays come around that number jumps to three.
The social increase that comes with the festive season also has an impact on our bank accounts.
The average American spends $241 every month on social events such as drinks, dinners out, and parties, and other things of that nature. But during the holiday season, that figure skyrockets to $537.
And it doesn’t go unpunished either, as that uptick in socializing leads to three alcohol-induced rough mornings per week during the height of the holiday social season.
Those rough mornings cause the average American to be late to work three times over the course of the holidays, with seven in 10 Americans saying it actually makes them less productive at work.